Amu TV
Stand Against Censorship
A year ago, Amu TV was merely an idea. Today, it stands as one of the fastest-growing media companies, delivering unbiased news and engaging content to its audience. With over 750,000 followers on its media platforms, Amu has grown rapidly, earning the prestigious 2023 Democracy Award from the National Endowment for Democracy in its first year of operation.
Initially lacking a brand identity and visual presence, Amu turned to us to transform this mere idea into the recognizable and respected brand it is today.
Scope
Brand Visual Identity
Logo Design
Marketing Materials
Brand Management
Brand Discovery and Research
Brand Guidelines
Brand Strategy Development
Broadcast Package
Channel Identity Motion
Challenge
Amu TV needed a strong brand identity to effectively convey its messages and ideas to its audience. The name ‘Amu’ is derived from ‘Amu’ (river) symbolising connection and hope—values that needed to be visually represented. Furthermore, in a competitive media landscape, capturing and retaining audience attention is crucial.
Additionally, the brand had to embody boldness in the face of media censorship and oppression. To tackle these challenges, Amu turned to the Mixin Agency.
Process
After conducting comprehensive research on Amu TV’s values, Mixin Agency integrated the concepts of confidence and boldness into a strong, bolded logo that reflects Amu TV’s resilient spirit. The logo, presented in two languages, preserves its bilingual nature and broadens its appeal. The colour palette, inspired by the blue waters of the Amu-Darya River, symbolises purity and clarity. This colour scheme was further enhanced in the motion packages through glass effects, ensuring a clean, professional look while effectively conveying Amu’s messages to its audience. Mixin Agency continually refined the designs based on the feedback provided, ensuring a final product that truly represents Amu TV’s mission and values.
Logo Design process
Solution
Mixin Agency crafted a bold, bilingual logo for Amu TV, reflecting its resilient spirit and broad appeal. The color palette, inspired by the Amu-Darya River’s blue waters, symbolizes purity and clarity, further enhanced in motion packages with glass effects for a clean, professional look. Through ongoing feedback, Mixin refined the designs to ensure they aligned with Amu TV’s mission and values.
Live Broadcast graphics
Live Broadcast graphics
Social media templates
Impact
Working with Mixin felt like a true partnership. From day one, they were responsive, communicative, and genuinely invested in our mission. They took the time to understand our unique challenges, making the process smooth and collaborative.
The result was a brand package that has deeply connected with our audience and helped Amu TV shine as a trusted voice.
I wholeheartedly recommend Mixin Agency. Their expertise, passion, and commitment to excellence make them a standout team.
Lotfullah Najafizada, CEO at Amu TV
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