EFX Online
Enhance User Engagement with Intuitive Design
We are a strategic visual communication agency that transforms brands through compelling narratives and innovative design.
Our work goes beyond creating visuals; we build meaningful connections that resonate deeply with audiences and drive measurable impact.
Scope
UX Design
Website Development
Wireframing
Motion Graphic
Interactive Design
3D Modeling
Challenge
EFX Online faced a challenge: turning the intricacies of international forex trading into an accessible, seamless experience for all users. The platform needed to blend simplicity with sophistication, working equally well for experienced traders and newcomers across devices.
Solution
We are a strategic visual communication agency that transforms brands through compelling narratives and innovative design.
Our work goes beyond creating visuals; we build meaningful connections that resonate deeply with audiences and drive measurable impact.
Process
Brainstorming and Moodboard:
EFX Online’s user-friendly interface showcases ease of use across various devices, showcasing its backend system’s functionality and responsive design, demonstrating its efficiency and simplicity in transaction processes.
Brief and sketches:
During the initial calls with the client, they provided us with a comprehensive brief outlining their business strategy. To ensure we were aligned with their objectives and design goals, we created sketches of the proposed layout design, which we reviewed together during our first two calls.
3D Futuristic Globe
The globe’s rotation symbolizes the speed and simplicity of international financial transactions, with currency signs flying around the world, highlighting EFX Online’s global reach.
Explored, modelled and experimented with flying currencies and having a futuristic moving globe. At first, we placed a coin then we noticed the sign was not visible then we changed to only a currency sign. The key was to have a smooth transition, engage and present in the meaning of global finance transactions.
Currency Network
The 3D globe in this section highlights EFX Online’s global accessibility, showcasing its ability to handle multiple currencies. The interactive depiction and animations enhance the storytelling element, ensuring a user-friendly experience.
The initial idea was to use growing cubes to illustrate the world’s economic growth. However, we soon realised that the overall objects bore a resemblance to the coronavirus and did not convey the message we intended to communicate. After that, we opted to display a network of connected dots, each representing a currency, to showcase that our platform accepts different currencies. The dots moved up and down smoothly, indicating economic growth. The key was simplicity, showcasing a well-connected network and the ability to accept various currencies.
3D City Animation
The interactive metropolis offers an immersive experience, highlighting industries through moving features and promoting inquiry and participation by making the city semi-transparent.
User engagement and interaction were key components in the section to present different industries. The limited space available to us was a design constraint and also an opportunity that pushed us to come up with better interaction options. We took inspiration from gmpf.org.uk, which provided an excellent example of how to meet user expectations. Our approach involved creating a model of the city and placing various industries within it. Client engagement played a crucial role to facilitate quick iterations and prepare for the development phase.
Experience the Seamless Journey
EFX Online’s user-friendly interface showcases ease of use across various devices, showcasing its backend system’s functionality and responsive design, demonstrating its efficiency and simplicity in transaction processes.
During the presentation of the system features using wireframes, the text was too long, which increased the user’s cognitive load to comprehend the information. To simplify this section, we discovered that the E-money website had an excellent reference, and the client was also pleased with the idea of presenting a complete flow of a transaction within 60 seconds. The focus was on presenting a simplified user journey flow that showcased the platform’s responsive design on different devices.
Working with Mixin felt like a true partnership. From day one, they were responsive, communicative, and genuinely invested in our mission. They took the time to understand our unique challenges, making the process smooth and collaborative.
The result was a brand package that has deeply connected with our audience and helped Amu TV shine as a trusted voice.
I wholeheartedly recommend Mixin Agency. Their expertise, passion, and commitment to excellence make them a standout team.
Ivan Rowlatt, Managing Director at HPO Technologies
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